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Resume

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  Forward-thinking executive with two decades of cross-functional content and digital leadership focused on seizing market opportunities, deploying relevant technologies, and analyzing competition to set and achieve ambitious, mission-critical business goals. Extensive track record of collaborating across sales and marketing to develop objectives, strategy, omnichannel value messaging and scoreboards generating new revenue. Deep experience defining and optimizing best practices for digital content creation, packaging, marketing, team organization and workflows -- and executing to achieve results. Chief content leader who partners with product teams in creating requirements, processes, and training to deliver addictive content and marketing experiences. Specialties: Digital transformation of major consumer and B2B media businesses; Conceptualizing, collaborating to bring innovative products to market; Acquiring, engaging, retaining users; Galvanizing multi-disciplined team...
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Approach

A model framework that Joe Territo has deployed to partner with and lead a brand or topical portfolio of brands in developing a digital content transformation strategy. 1. Establish Project Objective Sample Objective: Deliver a transformative roadmap to efficiently create, package and distribute content that drives user behaviors, fuels new revenue and helps achieve desired strategic growth. 2. Establish Project Team Typical Team: One empowered (decision-maker) stakeholder representing each of these seven disciplines – 1. Content, 2. Audience dev/user marketing, 3. Brand/client marketing, 4. Finance, 5. Sales, 6. Technical product dev, 7. Human resources. 3. Develop Components A. Revenue Define, document historical, near-term and long-term aspirational key revenue categories, and amounts collected/targeted per category, for the entire portfolio of products affiliated with the brand (e.g. data, digital media, marketing services, events and print). Specify the most significant revenue...
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